com; Trishla is an Adweek staff reporter covering tech policy. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. @trishlaostwal; trishla. ostwal@adweek. Recommended articles Popular Now. By Trishla Ostwal . big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. By Trishla Ostwal . By Trishla Ostwal . Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Recommended articles Popular Now. —has caught the attention of some. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. 8, advertising is at full throttle. By Mark Stenberg & Trishla Ostwal . S. NexTech. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The French privacy watchdog, Commission nationale. View Trishla Ostwal’s professional profile on LinkedIn. trishla. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. By Mark Stenberg. Recommended articles Popular Now. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. Recommended articles Popular Now. Trishla Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. com; Trishla is an Adweek staff reporter covering tech policy. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular [email protected]. Announces Strategic. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. By Trishla Ostwal U. By Trishla Ostwal . By Trishla Ostwal . S. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Mark Stenberg & Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Five states—California, Virginia, Colorado. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. Mark Read on WPP’s Latest Mega Merger—the. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Recommended articles Popular Now. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. @Adweek. Support science literacy this Giving Tuesday. A journalist with experience in print, digital content and audio stories. com; Trishla is an Adweek staff reporter covering tech policy. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. The pandemic was tough on the theatre industry. By Trishla Ostwal . Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . The transcript below is edited and condensed for clarity. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. Read writing from Trishla Ostwal on Medium. This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. trishla. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. —Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Mobile gaming platform. trishla. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. ostwal@adweek. There, she wrote a wide range of stories on everything from the. By Trishla Ostwal . By Trishla Ostwal . ostwal@adweek. Recommended articles Popular Now. Google announced changes to its political content policy ads for audio and video. com; Trishla is an Adweek staff reporter covering tech policy. Spencer J. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. 30 a. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. and Associated Press wrote to leaders of the Senate. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. By Trishla Ostwal . Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. Recommended articles Popular Now. Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. By Trishla Ostwal . Civil Rights Attorney, Michael Sussman submitted a letter to the U. com; Trishla is an Adweek staff reporter covering tech policy. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. By Trishla Ostwal . trishla. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. By Trishla Ostwal . By Trishla Ostwal . There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. com; Trishla is an Adweek staff reporter covering tech policy. 10:00 AM – 10:50 AM EST. By Trishla Ostwal . S. ostwal@adweek. Brands yet to explore gen AI are confronted with a knowledge gap and. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. So far, the. Recommended articles Popular Now. trishla. com; Trishla is an Adweek staff reporter covering tech policy. @trishlaostwal; trishla. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. Here are the spots that aired during the first half of the game through halftime. The agency that regulates nearly all communications companies in the U. By Trishla Ostwal . It all began with a DM. R. PMC has seen a 46% increase in total revenue from first-party data year over year. By Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal . IAB. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. Recommended articles Popular Now. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. com; Trishla is an Adweek staff reporter covering tech policy. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. The California Age-Appropriate Design. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal . MSNBC’s Nicolle Wallace Welcomes Her 2nd. 18 billion, down from $1. trishla. trishla. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. ostwal@adweek. trishla. By Trishla Ostwal U. trishla. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. president and climate disruptions, including wildfires , tropical. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . trishla. Against the backdrop of this. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. m. As TikTok faces a possible U. Recommended articles Popular Now. Powered by Cluep and Twilio . By Trishla Ostwal November 9, 2021 at 6:30 am Auroras are streamers of reddish or greenish light in the sky. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. trishla. Organic. A journalist with experience in print, digital content and audio stories. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Five states—California, Virginia, Colorado. K. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. By Trishla Ostwal . By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. Why Swifties Should Be More Than Just A Target Audience to Brands. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Meta Platforms Inc. By Trishla Ostwal . Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. By Trishla Ostwal . The bill—introduced earlier. S. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. By Trishla Ostwal . —Trishla Ostwal. S. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. However. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . Cox last week, could. Follow. Trishla Ostwal. trishla. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. In its annual report issued last Thursday, the social. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. By Trishla Ostwal December 6, 2021. Podcast Producer of the Year, Best Storytelling Podcast. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. com; Trishla is an Adweek staff reporter covering tech policy. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. trishla. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. Recommended articles Popular Now. The proposal appears to be moving. By Trishla Ostwal . Trishla Ostwal. 5 billion—she was rejected. 5 billion—she was rejected. Recommended articles Popular Now. Lunch . By Trishla Ostwal. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. By Trishla Ostwal. Exclusive: BuzzFeed Inc. The policy. @trishlaostwal. The constant tug-of-war between the U. Having accepted the position as an associate. Recommended articles Popular Now. trishla. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. By Trishla Ostwal . government announced additional amendments to the scope of the Online Safety Bill this week, this time drawing measures to protect people from advertising scams. By Trishla Ostwal . Google. vs. Justin Sullivan — Getty Images. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. Recommended articles Popular Now. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. Recommended articles Popular Now. The vertiginous drop in the stock market had brought Wall Street to its knees. ostwal@adweek. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. By Trishla Ostwal. By Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. Elon Musk’s choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. Trishla Ostwal. By Trishla Ostwal. morley@adweek. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal . Covid-19 swept across the world, Joe Biden was elected U. ostwal@adweek. vs. Currently, three companies on the buy side—Google, Criteo and RTB House—are. The U. Recommended articles Popular Now. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. trishla. Journalist and photographer based in New York. Recommended articles Popular Now. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. ostwal@adweek. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. By Trishla Ostwal . ostwal@adweek. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. trishla. The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. The Open App Markets Act could potentially become a law this year. The ride-hailing app was recuperating from an embarrassing 2016 data breach. Recommended articles Popular Now. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. C. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. 125 billion (€4. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. trishla. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. Adweek is the leading source of news and insight serving the brand. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. Cathy Butler CEO, Organic. Back Submit. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. Introducing the Adweek Podcast Network. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Shore decided to join the National Aeronautics and Space Administration. A bipartisan bill to give Americans more control over their data has. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Exclusive: BuzzFeed [email protected]@adweek. By Trishla Ostwal . But mostly, she’s a [email protected] Generative AI News and Top Stories . Here’s Who Showed Up to Brian Stelter’s Book Launch Party. By Trishla Ostwal . While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. Back Submit. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. m. @trishlaostwal; trishla. Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. Accept Cookies. trishla. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. By Trishla Ostwal. By Trishla Ostwal . Indeed’s revenue comes from employer sign-ups. By Trishla Ostwal . S. com; Trishla is an Adweek staff reporter covering tech policy. More Stories from Science News on Science & Society. Monisha Dey. , including. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. By Trishla Ostwal .